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Google's Investment on Fossil's Smartwatch Technology
By Utilities Tech Outlook | Friday, February 01, 2019
Wearable instruments are trendy and useful tools for perfect body and lifestyle. These devices are based on application and software. Wearable technology has increased from being available in headphones, eyewear, wrist watches, and more. According to Forbes, this year’s wearables market is expected to grow by 35 percent.
Fossils Group Inc. is a global company dedicated to lifestyle accessories design, marketing, distribution, and innovation. Under a wide range of proprietary and licensed brands, the company offers fashion clocks, jewelry, handbags, small leather goods, and wearables. With the newest owned brand, Misfit, they are bringing style and technology to the high-growth connected space.
Google purchases Fossil’s secret smartwatch technology for $40 million. Members of Fossil research’s and development team support the inclusion of intellectual property in Google. The transaction is expected to conclude in this month.
Google and Fossil have released a few smartwatches. The most recent fashion company, Fossil Sport, was an intelligent Google Wear OS released in November. The watch had the newest 3100 wearable chip from Qualcomm to make its battery life longer.
Last year, Google and its partners placed greater emphasis on fitness when designing their smart clocks. The fitness tracking feature of the devices, Google Fit, has been revamped with new Move Minutes and Heart Point targets.
The addition of Fossil Group technology and its team to Google demonstrates its commitment to the wearable industry by enabling a wide range of smartwatches and supporting the ever-changing needs of the vitality-seeking, on-the-go consumer. Now, Fossil is one of the WearOS hardware partners for Google.
Google plans to continue to allow Fossil to market the technology in the form of a product and, later on, the full range of brands. Eventually, the industry will expand over time to benefit everyone. Google obviously believes that the mystery technology of Fossil can help, as does the R&D team.
While that all sounds rather ominous, the big takeaway here is that Google hasn’t given up on WearOS and wants to take on Apple Watch fully. Clearly, it believes Fossil’s mystery technology can help, as will the R&D team.