Centurean
Tapping Top Smartgrid Award Achieves Exemplar Sales

Centurean excels in providing intelligent monitoring equipment for power and battery backup systems that enable asset owners to be in lockstep with the physical state and operational performance of their grids. “We understand that intelligent monitoring equipment for battery and power backup systems is of the utmost importance to asset owners in today’s age of smart grids,” says Eliza Charles, CTO of Centurean.

The company delivers Power grid and battery monitoring solutions as well as commercial-grade testers to deliver real-time information and performance analytics of grid assets that facilitate data-driven decision-making. It helps utility providers save a significant amount of resources while minimizing the need for manual processes, thereby enhancing their overall operational efficiency. The company’s solutions ensure uptime to provide a cost-saving, proactive approach to critical asset maintenance. Power grid and battery monitoring solutions are not the only provision of Centurean in the utility sector. The company is reinventing smart grid technology with the transformative power of IoT sensors. They are onto developing powerful IoT-based sensors and a communications gateway that allows the equipment to monitor and share information of various critical assets. Centurean is helping the energy industry with real-time sharing of equipment data that enables power plant owners to accurately identify factors that could lead to downtime and make the required changes to prevent the same.

Despite being a multifaceted company offering solutions to several industries, Centurean was struggling to make a notable appearance on the clients’ radar. Despite great customer loyalty, the company found it challenging to expand its customer base. While they were relatively new to the content marketing scenario, they were aware of utilities service providers’ struggle with making their presence known through marketing practices of the modern age. But the larger organizations with massive funds had little troubling catching up with modern practices and had the added advantage of being already well-known in the industry. Being just a startup agency, Centurean was fighting an uphill battle trying to make their name known in the utility space. They had been doing an exemplary task of providing smart grid solutions, but “no amount of customer retention was working for us,” says Joanna Johnson.

Opportunity knocked on their door when Centurean was listed as one of the top providers of smart grid solutions by Utilities Tech Outlook. In order to encourage asset owners to adopt the latest technologies and innovations, Utilities Tech Outlook serves as a decision making platform. They offer advice on technologies to enhance the overall utility landscape and promote important technological developments of individual solution providers. The magazine recognized unique talents in the utility space, among which Centurean stood proudly with its modern technological advances in smart grid solutions. The company was ecstatic to share its most relevant features and solutions with the magazine. The article showcased Centurean’s power grid and battery monitoring solutions, which gained the interest of readers and encouraged utility service providers to employ solutions provided by Centurean.

Utilities Tech Outlook provided rights to unlimited prints of the write-up, which was given out to all clients and colleagues of Centurean. The company now uses the award logo in marketing collaterals for prospective clients and sends the write-up as an attachment in emails to the clients when they respond back. Eliza Charles informs, “The increased amount of clientele we have been receiving lately pushes us to work harder and provide even better solutions to our customers.” With the brand name of being one of the top solution providers, Centurean was able to garner the much-needed attention and was more successful in their customer retention. Utilities Tech Outlook showcased their technological prowess in intelligent monitoring equipment that catapulted the company to the forefront of smart grid solution providers. “Utilities Tech Outlook made our dreams of getting known in the industry come to fruition, which seemed like a nearimpossible goal in the beginning,” says Eliza Charles.