Underlining the interactive value of social media, water utilities can use it as a tool for providing information on emergencies and communicate with customers.
FREMONT, CA: The social media phenomenon has indeed outlived expectations and proved that it is not a mere fad. For consumers, social media has evolved into a platform where businesses are trying to engage with customers, build brand visibility and popularity, offer customer service, generate leads, and sell their products and services. A consumer-focused industry like water utility is also actively leveraging the power of this new-age medium. Here is more to ease the pain and anxiety of those who are deciding to use social media.
Starting the efforts by creating a social media calendar to compliment an outreach plan can help water utilities. A good social media strategy can help water utilities determine their goals, organize outreach tactics, and create engaging content. Doing this will make social media less daunting. With such a platform, water utilities can provide real-time information and alerts about water main breaks, boil water alerts, or climate-related emergencies. Providers can also look on social media platforms for postings from customers about breaks or other issues, possibly allowing them to get to the problem rapidly. With data collected from smart water meters, firms can also target particular groups with community-based social marketing messages.
Workers are a vital part of the water utility community, and keeping them happy and satisfied is essential for firms. Posting photos of workers at work on social media platforms can help the community understand what the utility workers do behind the scenes. This will ultimately contribute to employee engagement and satisfaction. Water utilities can also use social media to speak directly to their customer base. Social media can also help water utilities establish themselves as an expert in the field. Utilities can achieve this by writing blogs and answering questions posted by audiences.
Using social media is an inexpensive method to conduct outreach. By developing an organized plan of action, it becomes much more manageable.